Review of Dolce & Gabbana Holiday 2022 Ad Campaign
Dolce & Gabbana welcomes us to a carnival of seasonal magic with its new Holiday 2022 campaign.
Rendered in a whimsically fun stop-motion animation style, the campaign guides us through fairgrounds and wonderlands bursting with D&G style led by claymation versions of none other than Domenico Dolce and Stefano Gabbana themselves. We can see the animation and editing teams put in a lot of thoughtful work while having fun with crafting the campaign, as the two short films are bursting with lively detail
The house’s two founders and designers – whether IRL or as animated avatars – used to feature more prominently in its ad campaigns, but we haven’t seen them around for a little while, so it’s a fun callback to see their bubbly claymation selves make a festive comeback. There’s no better time to make this move than the holiday season, and it’s great to see Dolce & Gabbana dig into their communications history while unlocking the expressive power of the under-utilized yet always impactful medium of stop-motion.
![](https://theimpression.com/wp-content/uploads/2022/11/Dolce-Gabbana-ad-campaign-Holiday-2022-The-Impression-003.jpg)
![](https://theimpression.com/wp-content/uploads/2022/11/Dolce-Gabbana-ad-campaign-Holiday-2022-The-Impression-005.jpg)
![](https://theimpression.com/wp-content/uploads/2022/11/Dolce-Gabbana-ad-campaign-Holiday-2022-The-Impression-007.jpg)
![](https://theimpression.com/wp-content/uploads/2022/11/Dolce-Gabbana-ad-campaign-Holiday-2022-The-Impression-006.jpg)
![](https://theimpression.com/wp-content/uploads/2022/11/Dolce-Gabbana-ad-campaign-Holiday-2022-The-Impression-004.jpg)
Dolce & Gabbana Creative Directors | Domenico Dolce & Stefano Gabbana