Review of Emilia Wickstead Pre-Fall 2024 Ad Campaign by Photographer Indigo Lewin with model Michelle Dockery
Emilia Wickstead channels powerful acting skills and neo-nostalgia in her new Pre-Fall 2024 campaign, captured by photographer Indigo Lewin.
The campaign is powerfully anchored by its star, Michelle Dockery. Best known for her role in Downton Abbey, the actor often plays complex women who are both limited by their time yet powerfully transcend it. This makes her a fitting choice to embody Wickstead’s designs, which draw on traditional English sophistication while rethinking them for a modern woman.
These aspects come together in Lewin’s understated yet potent portraits. Dockery doesn’t just model; she performs, bringing a nuanced spectrum of emotion and poise that recontextualizes the floral motifs and 60s influence of the collection.
Elegantly restrained yet alive with drama and personality, the campaign is a focused statement on the elusive art of personal presence.
Emilia Wickstead Creative Director | Emilia Wickstead
Photographer | Indigo Lewin
Model | Michelle Dockery
Stylist | Harry Lambert
Hair | James Rowe
Makeup | Zoe Taylor