Named after the year the brand was founded, the collection blends archival references with contemporary functionality
Emporio Armani has unveiled 1981, a new family of handbags named after the year the brand was founded. The collection draws on the house’s heritage while presenting a contemporary vision of accessories designed for everyday use, combining functionality, versatility, and understated design.
The launch centers on the idea of revisiting the brand’s origins through a modern lens. Inspired by archival research, the collection revives a distinctive micro-print from Emporio Armani’s history, reinterpreting it as a defining visual element across the range. The motif serves as a link between past and present, reinforcing the collection’s focus on timeless design rather than seasonal trends.
Designed for a generation that values both practicality and aesthetics, the 1981 bags are intended to transition seamlessly between different moments of the day. From work to leisure, the collection emphasizes adaptable silhouettes and refined details that support a wide range of lifestyles and personal styles.
A key feature of the collection is a new design signature inspired by the Japanese art of origami. Through carefully considered folds and sculptural details, the bags introduce tactile surfaces and subtle dimensionality. The effect is minimalist yet distinctive, adding character without overwhelming the clean lines that define the collection.
The lineup includes rounded hobo bags featuring asymmetrical folds, structured handbags, shoulder bags with flap closures, and spacious tote bags. Hardware details reference both jewelry design and the brand’s heritage, while folded charms add subtle decorative accents inspired by Eastern aesthetics.
A restrained color palette of tan, black, and taupe underscores the collection’s emphasis on longevity and versatility. Rather than following seasonal color trends, the shades were selected to integrate easily into existing wardrobes and complement a variety of looks.
With 1981, Emporio Armani introduces a new accessories platform that balances archival inspiration with contemporary utility. By combining heritage references, refined craftsmanship, and adaptable design, the collection reflects the brand’s ongoing commitment to creating pieces that are both functional and enduring.
The Emporio Armani 1981 bag collection is available now at selected boutiques worldwide and through the brand’s official website.
