"Zodiacs, Under the Sign of Etro" Holiday 2021 Ad Campaign
Review of Etro “Zodiacs, Under the Sign of Etro” Holiday 2021 Ad Campaign Directed by Tommaso Ottomano and Creative Direction from Macsiotti
Etro feels the influence of the stars in a new Holiday 2021 campaign. “Zodiacs, Under the Sign of Etro” features film direction by Tommaso Ottomano and Creative Direction from Macsiotti.
A hymn to life, friendship and freedom, the campaign presents Etro’s new generation to the notes of the famous song “Zodiacs” by Roberta Kelly, in a unique and festive atmosphere fusing fashion and music to reflect the spirit of Etro. Dripping with vintage style, Ottomano’s film opens on an evening of celebration in a nightclub where the singer, played by Tina Kunakey, performs an unprecedented version of “Zodiacs” before a dancing crowd. The crew returns outside for an impromptu nighttime picnic, with delicate china and teacakes contrasting with a black Cadillac and the party energy.
With its eclectic 70’s-meets-baroque vibe and charming decadence, the campaign no doubt draws a bit of inspiration from Gucci’s campaign style. But Etro has a strong enough design spirit and identity that the campaign still feels like its own, and it works well to introduce a bit of nocturnal revelry into the house’s signature boho-chic aesthetic.
Creative Direction | Macsiotti Director | Tommaso Ottomano Models | Tina Kunakey, Lorenzo Sutto, Edu Roman, Jorge Roman, Sita Zampou, Julia Kessler, Sergio Amore, Andrea Silenzi, Pasquale Aiello, Nikolina Maticevic, Barbara Fujiko, Kristijan Besirovic, & Beatrice Set Designer | Amos Caparrotta
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images