Eytys explores modern love triangles in its new Spring 2023 denim campaign shot by photographer Alyssa Kazew.
The campaign follows a trio of young protagonists – two girls and a boy – who seem to have found themselves alone together in a beautiful and sparse mid-mod house. Shooting them alone, in pairs, and as a trio, Kazew’s photographs are alive with intimacy and sexual tension while never quite clarifying the true status of the relationship between these characters – who maybe even do not know it themselves.
It’s a familiar yet striking narrative that finds meaning and character behind the stylish denim staples, investigating a spirit of youthful liberation without being overly critical or indulgent – an approach that’s in keeping with the brands cool and crisp aesthetic of coming of age.
Photographer | Alyssa Kazew Models | Mary Glaister, Olivia McBurney, and Miles
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