Fendi Takes Over Milan Bookstores and Newsstands
As part of its centenary celebrations, Fendi has announced a special bookstore takeover in Milan during Fashion Week, coinciding with the presentation of its coed Fall/Winter 2025-2026 collection by Silvia Venturini Fendi.
The initiative spans several bookstores and newsstands across the city, featuring dedicated corners, window displays, and totem installations. At the center of the activation are two cultural volumes: Fendi Baguette Hand in Hand and Fendi Peekaboo-k. Both publications explore the history and craftsmanship behind the house’s iconic bags, offering an in-depth look at Fendi’s legacy.
Fendi Baguette Hand in Hand chronicles the brand’s collaborations with Italian artisans, highlighting the craftsmanship that has reinterpreted the Baguette bag through various regional techniques. Meanwhile, Fendi Peekaboo-k marks the 15-year anniversary of the Peekaboo bag, tracing its evolution since its creation by Silvia Venturini Fendi. Limited-edition copies, autographed by Venturini Fendi, will also be available.
The bookstore takeover will take place at several key locations in Milan, including:
• Hoepli (Via Ulrico Hoepli) – A historic bookstore near the Duomo, known for its extensive selection of technical, scientific, and language publications.
• Libreria Bocca (Galleria Vittorio Emanuele II) – One of Italy’s oldest bookstores, specializing in art and fashion publications.
• Edicola Largo Treves – A contemporary newsstand in the Brera Design District, known for hosting creative pop-ups.
• ADI Museum Bookshop – Located within the ADI Design Museum, this bookshop focuses on design and innovation.
• Edicola Civic Portanuova – A modern newsstand in the Porta Nuova area, featuring pop-up events.
• Edicola Civic Darsena – A cultural hub along the Navigli waterways, integrating design, culture, and fashion.
The activation aims to highlight Fendi’s connection to Italian craftsmanship and design while marking the beginning of its 100th-anniversary celebrations.
