Review of ‘Ferragamo’s New Renaissance’ Fall 2023 Ad Campaign by Ferragamo Creative Director Maximilian Davis with Creative Director Ferdinando Verderi with Photographer and Video Director Tyler Mitchell with Talent Vittoria Ceretti, Anok Yai, Lina Zhang, Jessica Stam, Mona Tougaard, Paul Hameline, Iván de Pineda, Malick Bodian, Taemin Park, Zainab Jama, Kelela, Yasmina Dexter, and Tyler Mitchell
Ferragamo’s Fall 2023 Campaign, dubbed “Ferragamo’s New Renaissance,” reveals an enchanting partnership with Florence’s Uffizi Gallery. Guided by the imaginative touch of Creative Director Maximilian Davis, this campaign unfolds as a harmonious blend of artistic energies. The creative leaders of this initiative, notably the expert photography of Tyler Mitchell, and the captivating presence of models Vittoria Ceretti and Anok Yai, unite to craft a visually stunning tableau.
Embedded within the narrative of this campaign is a keen insight into the relationship among art, culture, and fashion. The setting of the campaign, graced with ageless masterpieces from the 15th and 16th centuries, evolves into a vivid canvas for Ferragamo’s refined collection. Fashioned under Davis’ meticulous eye, this selection radiates elegance, sophistication, and a compelling charisma. Classic designs harmonize effortlessly with revered artworks such as Bellini’s Holy Allegory and Botticelli’s Portrait of a Man with a Medal of Cosimo the Elder. This engagement shapes an interplay that elegantly blurs the boundaries between fashion and art. By thoughtfully integrating these pieces into the campaign, rather than attempting to replicate them, the house respectfully nods to history without compromising the strides made towards today’s innovations.
This campaign is a vivid composition of modern creatives, coloring this renaissance narrative with fresh and contemporary tones. Celebrated models Vittoria Ceretti and Anok Yai infuse their radiant allure, while the soulful melodies of singer-songwriter Kelela and the insightful photography of Tyler Mitchell add layers of depth, crafting a rich spectrum of artistic expression. In a surprising twist, Mitchell steps in front of the camera — a possible reflection on the ever-present nature of the artist in their work. This prompts the question: why is Davis absent from this visual dialogue? Or could this be a considerate gesture by Davis, spotlighting the burgeoning photographer? While Ferragamo has collaborated with Mitchell previously, this fresh foray into art and culture marks a pivotal evolution for the house. As Maximilian Davis eloquently states, “The Renaissance is hardwired into Florence, and Florence is hardwired into Ferragamo.”
In the grand design of “Ferragamo’s New Renaissance,” strands of history, art, and modern allure are skillfully interlaced. The campaign serves as a heartfelt return to roots, merging the brand’s essence with Florence’s rich artistic heritage to unveil a collection that stands as a vibrant tribute to renewal and revitalization.
Ferragamo Creative Director | Maximilian Davis
Creative Director | Ferdinando Verderi
Photographer | Tyler Mitchell
Video Director | Tyler Mitchell
Talent | Vittoria Ceretti, Anok Yai, Lina Zhang, Jessica Stam, Mona Tougaard, Paul Hameline, Iván de Pineda, Malick Bodian, Taemin Park, Zainab Jama, Kelela, Yasmina Dexter, and Tyler Mitchell
Artworks featured in collaboration with Florence’s Uffizi Gallery | Alesso Baldovinetti, Annunciation (1457), Giovanni Bellini, Holy Allegory (1490-1500), Paolo Veronese, Annunciation (1570-75), Francesco Granacci, Joseph Going to Prison (1515), Giorgio Vasari, Portrait of Alessandro de Medici (1534), Botticelli, Portrait of a Man with a Medal of Cosimo the Elder (1475), Botticelli, The Annunciation of San Martino alla Scala (1481), Piero della Francesca, Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)