Forte_Forte Expands in Spain with New Store in Puerto Banus, Marbella
The Italian advanced contemporary womenswear label Forte_Forte is continuing its expansion in Spain by opening a new store in Puerto Banus, Marbella. This marks the brand’s third seaside opening, with units already established in Forte dei Marmi, Italy, and Cannes, France.
Located on Calle Ribera, at No.12, the new store reflects the vision of the brand’s cofounder, Giada Forte, and her partner, art director Robert Vattilana. The entrance door is placed at the center of the floor-to-ceiling window, providing a clear view of the store from outside. The floor and walls are covered in Calacatta, a quartzite from Brazil, inspired by the colors of the crystal waters of the Costa del Sol.
On the ground floor, the space is decorated with a suspended wall made with brass tiles, sage colored velvet curtains in the dressing rooms, curved wooden armchairs embellished with gold leaf, and hand-crafted brass mirrors. Vattilana explained, “The concept of the Forte_Forte space is an evolving path in which each location follows a different rhythm, telling unique stories.”