Third Edition of “Modern Man” Highlights Prominent Figures from Various Fields
Frame recently unveiled their Fall 2023 menswear campaign at a cocktail event in Greenwich Village. This launch also introduced the brand’s third “Modern Man” project — a coffee table book and campaign spotlighting notable athletes, actors, tastemakers, and models, captured through the lens of Erik Torstensson.
The event took place at the recently inaugurated Golden Swan, a two-story townhouse in Greenwich Village with a storied past that dates back to the late 19th century. As one of the investors in Golden Swan, Torstensson chose it as the venue for the evening’s festivities.
Among the guests were individuals featured in the campaign, including DJ Isaac Hindin-Miller, influencers Albert Ayal and Marcos Fecchino, models Cherokee Jack and Tanner Reese, interior designer Colin King, and stylist Mark Holmes. They were joined by other luminaries such as models Fernando Casablancas, Eniko Mihalik, and Jacquelyn Jablonski, and athletes Conor Dwyer and Kenny Golladay. The gathering was enlivened by a custom playlist curated by DJ Isaac Hindin Miller.
The campaign presents 25 distinguished individuals that represent the brand’s essence. Some of the notable figures include NBA players like Brandon Ingram and Rudy Gay, tennis player Taylor Fritz, and renowned tattoo artist Jonboy.
The common thread is style, not fashion. The diversity and cross-section of talent was integral to the project – this is how the world looks, what you see when you walk down Mercer.
– Erik Torstensson
The event was well-attended by various personalities from the entertainment, sports, and fashion sectors, including actors Christine Evangelista and Genevieve Angelson, athletes Conor Dwyer and Kenny Golladay, artists Brianna Lance and Joekenneth Museau, entrepreneurs, photographers, models, and stylists.
