Genny Spring 2023 Ad Campaign


Spring 2023 Ad Campaign

Review of Genny Spring 2023 Ad Campaign by Creative Director Sara Cavazza Facchini and Photographer Dario Catellani with model Sara Sampaio

Genny serves up supermodel energy with its Spring 2023 campaign thanks to the presence of Sara Sampaio. The top model is captured by photographer Dario Catellani as she embodies the bold spirit of the collection, which realizes imaginative and sexy dress cuts in vibrant colors and lustrous fabrics.

I chose Sara Sampaio because I saw that imprint of femininity consistent with the inspiration of the new collection in her expressive capacity. She is a young woman, capable of strong emotional impulses and a natural aptitude for empathy. Her elegant and bright image reflects the powerful vital spirit of Genny’s fashion.”

– Sara Cavazza Facchini, Genny Creative Director

This spirit shines through in the campaign portraits. While they take a familiar glamorous fashion editorial approach, complete with a high-powered fan to blow Sampaio’s hair around, the way that the model embodies the looks and brings a distinct sense of personality and power to the images makes them stand out in a way that feels fresh and vital.

The accompanying video sets these portraits in motion, timing its snappy cuts to a propulsive club beat and further pushing the sense of strength and drive that Sampaio emanates.

Genny Creative Director | Sara Cavazza Facchini
Photographer | Dario Catellani
Models | Sara Sampaio
Stylist | Cathy Kasterine