Third Collaboration Showcases Unique Eyewear Collection with Global Pop-Up Events
Gentle Monster has teamed up with Jennie for the third time to create ‘Jentle Salon,’ a unique eyewear collection that integrates charm designs into eyewear, offering a diverse expression of style. This latest collaboration between the renowned eyewear brand and the popular artist builds on their successful past projects, introducing a series of eye-catching, customizable eyewear designs.
‘Jentle Salon’ features eight different eyewear frames that are as innovative as they are stylish, with temples designed for detachable charms and others that slide into hair like a barrette. The collection allows for a personalized fashion statement, showcasing a variety of 11 charms that reflect Jennie’s personal tastes, including whimsical motifs like capybaras and clouds.
The collaboration extends beyond the products to a global campaign captured through the lens of artist and photographer Petra Collins, presenting the collection in a magical, dream-like setting. This campaign invites viewers into the enchanting world of ‘Jentle Salon,’ highlighted by a promotional video directed by Yuann. The video portrays Jennie pushing artistic boundaries and emphasizing the unique design elements of the collection.
Adding to the immersive experience, Gentle Monster will launch pop-up installations in 13 cities worldwide, featuring a giant unicorn adorned with hairpins, symbolizing the mystical and imaginative theme of the collection. These pop-ups will allow customers to explore the full ‘Jentle Salon’ collection firsthand, including all eight eyewear designs and the 11 charming accessories.
Each piece of the collection will be available for purchase at Gentle Monster’s official on and offline stores, inviting fans and fashion enthusiasts to partake in this special collaborative effort that blends Jennie’s artistic vision with Gentle Monster’s innovative approach to eyewear. This collaboration not only underscores the creative synergy between the artist and the brand but also reinforces their commitment to pushing the boundaries of traditional eyewear design.