Gucci’s Alessandro Michele to Reduce Gucci’s Fashion Shows From 5 to 2
Gucci Hits Reset On The Standard Fashion Calendar
While isolation has enveloped us all, Gucci’s Alessandro Michele has leveraged his alone time to take the Age of Quarantine and convert it into the Age of Aquarius by issuing his own call to change via Instagram posted letters over the weekend entitled ‘Notes from the Silence.’
Dispelling fashion’s current firm belief in an over-scheduled calendar and leaning in on cooperation and humanitarianism Michele explains that he has decided to opt-out of the “worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call.” Adding “we will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.”
The outcome was confirmed on Monday when Michele called a meeting to further expound upon his notes, adding that terms like “cruise” and “pre-fall” don’t stimulate his creativity and confirming Gucci will be showing 2 rather than 5 runway shows per year going forward. Each show would be co-ed and scheduled in the spring and fall, however, the upcoming September show is unlikely. The forthcoming Resort collection, which was scheduled to be shown in San Francisco and was canceled, will be shot instead on Michele’s studio assistants. The resulting digital show, an ‘Epilogue’, will act as a transition and be presented on July 17th during Milan Digital Fashion Week.
“The fashion world has become a sort of Woodstock, open to a huge audience,” Michele explained. “We’re followed by many people who’ve never entered our stores.” That being said, Michele is still committed to the runway adding, “I’m passionate about fashion shows, but maybe we can be open to seeing them in a different way.”
The announcement closed on a note signifying the change in the air as Gucci’s first post-COVID innovation is to launch a gender-fluid shopping section on Gucci.com entitled ‘Gucci MX.’