Zara celebrates its special capsule collection designed in collaboration with stylist Harry Lambert – titled “Cutie Chaos” – with a campaign that proudly says punks can be cute and precious too. The campaign was shot by photographer Mark Kean.
Rife with fun knitwear, vintage inspiration, oversized silhouettes, and cute details, the collection itself forms the main focus of the simple campaign. But the lookbook-style imagery works, as there is plenty of character within each look. The styling and beauty teams do great work to subtly uplift the spirit of the collection through the distinct sense of character exuded by each model, while the art direction nicely pits pastels against earthier fall tones.
Rebellious yet sweet, the campaign is a focused summation of the unique collab’s distinct spirit that synthesizes edge and charm.
(Designer/brands) Creative Director | Agency | If there is one Creative Director | Photographer | Mark Kean Videographer | Models | Stylist | Harry Lambert Hair | Makeup | Manicurist | Casting Director | Set Designer | Location |
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