Karlie Kloss’ Bedford Media Appoints Reid as Global Creative Director and Yotka as Global Editorial Director at i-D
Jamie Reid and Steff Yotka have been appointed as global creative director and global editorial director, respectively, of i-D magazine by Karlie Kloss’ Bedford Media. Within these newly created roles, they will work with the global editor-in-chief and chief brand officer to shape the creative, editorial, and brand direction of the publication across digital and print channels.
The company aims to refocus i-D on its original mission of blending fashion, music, art, film, and culture. Reid, known for his editorial art direction and graphic design background, will lead a creative team to establish a new visual identity for i-D.
Yotka, who has experience at SSense, Vogue, and Style.com, will bring her expertise in editorial storytelling to guide i-D’s print, digital, social, and video content development. The print version of i-D is set to return next March on a bi-annual basis.