Review of Jacquemus ‘An Accessory Story’ Spring 2021 Ad Campaign by Photographers Tanya And Zhenya Posternak with models Shereen Mohammad, Kyota Umeki, and Idris Salaam
Jacquemus unveils a candidly beautiful new accessories campaign featuring photography by the twin-sister duo of Tanya and Zhenya Posternak.
The Posternak sisters bring an exquisite sensitivity and attention to detail to their imagery. Their close-up shots center on intersections of the human body with both accessories from the collection and everyday objects. They pay attention to texture and material, and to the subtle effects of light, heat, and moisture: a soft-serve cone melts onto a braceleted hand; raindrops on sunglasses cast shadows onto skin.
As an accessories campaign, the imagery is brilliant in the way it elevates these pieces and makes them its star, while also situating them among all the multiplicity of real life – and finding the beauty therein. The images feel candid and everyday, yet also ecstatic and revelatory: an elegant balance that Jacquemus and the Posternaks have struck beautifully.
Jacquemus Creative Director | Simon Porte Jacquemus Photographers | Tanya And Zhenya Posternak Models | Shereen Mohammad, Kyota Umeki, and Idris Salaam Makeup | Meredith Menchel
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