French actress Laure Calamy stars in a new campaign celebrating the handbag named after Simon Porte Jacquemus’s late mother, alongside four new variations
Jacquemus marks the anniversary of its Le Valérie handbag with a new campaign starring French actress Laure Calamy. Named in tribute to founder Simon Porte Jacquemus’s late mother, the design holds a particularly personal place within the house’s accessories collection. The latest campaign continues the narrative established at the bag’s debut, presenting Le Valérie as an enduring companion while introducing four new variations of the signature silhouette.
The campaign centers on Calamy, whose presence brings a distinctly French sensibility to the handbag’s understated design. Through a series of scenes emphasizing the accessory’s place in everyday life, the imagery explores the relationship between personal style and the objects that accompany its wearer over time. The approach builds on the world Jacquemus introduced around Le Valérie last year, reinforcing the idea of a handbag that balances emotional significance with lasting appeal.
Drawing inspiration from the structured elegance of 1930s handbags, Le Valérie is distinguished by its upright construction, single handle, and clean trapezoidal lines. Crafted in Italy, the architectural silhouette incorporates a subtle fold secured by a sculptural metal ring, a recognizable detail within the Jacquemus design vocabulary. The combination of geometric precision and softened construction reflects the house’s approach to accessories, bringing together traditional craftsmanship and contemporary form.
To commemorate the anniversary, Jacquemus introduces four new interpretations of Le Valérie: burgundy leather, dark burgundy embossed leather, orange leather, and khaki shearling. The additions expand the handbag’s material and color offering while maintaining its established proportions and defining details. From the richness of embossed leather to the tactile quality of shearling, each variation offers a different expression of the original design.
The anniversary campaign underscores the personal narrative at the heart of Le Valérie, connecting the house’s emphasis on craftsmanship with the memories and relationships that inform Simon Porte Jacquemus’s creative vision. Through Calamy’s portrayal and the introduction of new finishes, Jacquemus continues to develop the handbag as a signature accessory, one whose appeal rests as much in its emotional resonance as in its distinctive design.
