Jacquemus News Event 2024

Jacquemus celebrates the grand opening of ‘The London Boutique’

Designer debuts Mayfair location with a gathering of notable guests

On November 15, 2024, Simon Porte Jacquemus hosted a cocktail party to mark the opening of his first London store at 33 New Bond Street in Mayfair. The location occupies a four-story Victorian building that was previously an art gallery, spanning 332 square meters (3,573 square feet).

The store, designed by OMA in collaboration with Jacquemus, blends Mediterranean-inspired elements with the traditional Victorian architecture of the space. The design reflects the brand’s identity while creating a distinct experience for London customers.

The event drew several high-profile attendees, including Marisa Abela, Lennon Gallagher, Freddie Powell, Pa Salieu, Princess Maria-Olympia of Greece, Julia Hobbs, Tiffany Hsu, and HEIR, all wearing pieces from the Jacquemus collection.

(L to R) Andrew Davis, guest, Henrik Lischke and Frankie Goffey, Photo by Dave Benett