Review of Jean Paul Gaultier Spring 2024 Ad Campaign by Photographer & Director Torso Solutions with models Amelia Gray and Tokischa
Jean Paul Gaultier celebrates the beautiful chaos of fashion with its new campaign for Spring 2024, which was shot and directed by Torso Solutions.
The action-packed campaign film unfolds at the brand’s office and atelier in Paris, which is transformed into a scene of barely controlled chaos. Populated by a cohort of eccentric style masters who bring JPG magic to life – led by the campaign’s stars Amelia Gray and Tokischa – the narrative progresses at a breakneck pace. The self-aware tone deepens as the film climaxes in a dramatic meeting between the two muses, and we realize that all the hustle and bustle is going towards shooting the campaign itself.
It’s an outrageously energetic romp into the world of Gaultier, cleverly conveying the brand’s ability to update its founder’s iconic vision for the present day while flexing its confidence at having such a recognizable name and style. As its title aptly captures, this campaign is très Gaultier.
Jean Paul Gaultier Creative Director | Florence Tetier
Photographer & Director | Torso
Models | Amelia Gray and Tokischa
Stylist | Georgia Pendlebury
Hair | Charlie Le Mindu
Makeup | Lucy Bridge
Manicurist |
Casting Director | Julia Lange
Set Designer | Till Duca
Location | Paris