Already a Friend of the Brand, Kravitz Takes on the Role of Muse and Face of the British Luxury Jewelry House
British luxury jeweller Jessica McCormack has announced that actor, director, and producer Zoë Kravitz will join the brand as a collaborator, muse, and ambassador starting this spring.
This partnership marks a departure from the traditional brand ambassador roles. Kravitz, a long-time client of Jessica McCormack, was introduced to McCormack by a mutual friend in London in 2020. Their relationship evolved from designer-client to creative collaborators and friends. Over the years, Kravitz has built a significant Jessica McCormack jewelry collection, which she has worn on the red carpet and in her everyday life.
“I genuinely love Jessica and her jewelery,” Kravitz said. “As two female creatives, we have a mutual love and respect for each other’s work.”
“To have Zoë working with us out of a genuine love for the jewellery and our craft is such an honour,” McCormack said. “I couldn’t be more thrilled and inspired for the future.”
This collaboration coincides with Jessica McCormack signing a lease for a space on Madison Avenue, New York. The brand plans to open its first store outside the UK in the first half of 2025.
“Appointing Zoë Kravitz as our first global ambassador is an exciting step forward for Jessica McCormack as we plan our US expansion with the opening of our first overseas store in New York in 2025. Zoë is a rare creative talent, and her authentic endorsement of the brand is a tribute to Jessica’s talent and craft. She perfectly embodies the modern spirit and style of Jessica McCormack, and we’re delighted to have her on board,” said Leonie Brantberg, CEO.