Jimmy Choo 'Beach Capsule' 2023 Ad Campaign

Jimmy Choo

'Beach Capsule' 2023 Ad Campaign

Jimmy Choo ‘Beach Capsule’ 2023 Ad Campaign

The Jimmy Choo Beach Capsule is a romantic and joyful capsule collection inspired by nostalgic summer getaways. The capsule celebrates retro design influences, natural textures, and playful flourishes, culminating in effortless and timeless styles all underpinned with the brand’s signature glamour.

The 2023 collection features statement cork wedges with decorative ribbon ankle ties, luxe slides, espadrilles, totes, pouches and accessories in a seasonal sun-bleached palette including paprika, fuchsia, tan, and smokey blue; echoing memories of summers spent on the beach. Beach ready raffia bags feature the Jimmy Choo logo against a graphic colour block design. Colourful raffia, beading and crochet combine with effortless ease. The JC signature monogram decorates across swimwear including a one piece, triangle and bandeau bikinis. An oversized beach towel, natural raffia bucket hat, shawls and foulard complete the collection of summer-ready accessories.

Jimmy Choo Creative Director | Sandra Choi