Review of Jimmy Choo Fall 2022 Ad Campaign by Sandra Choi and The Production Club with Photographer Carlijn Jacobs with model Kendall Jenner
Jimmy Choo introduces Kendall Jenner as the star of the brand’s Autumn 2022 campaign, a continuation of the Time to Dare series.
Captured on location in Los Angeles by Carlijn Jacobs, the campaign embodies the glamorous, confident, and daring spirit of Jimmy Choo. Kendall steps into the role of Jimmy Choo’s modern goddess, commanding full attention against the backdrop of a private and decadent setting, her gaze and presence empowered, alluring and self-assured.
Cast in shades of Autumn’s signature candy pink alongside tonal mainstays such as black and gold, the Varenne Avenue Quad handbag is a focal point in terms of product. Kendall wears it with the coordinating Dreece and Blake knee-high boots, creating statement yet ultra-wearable looks. Similarly, more casual styles such as the Diamond Light Maxi sneaker, an off-duty essential, are spotlighted as Kendall nonchalantly reclines poolside, the embodiment of effortless glamour.
This sense of presence is emphasised by powerful poses and graphic camera angles. Despite the palatial surroundings, Kendall dominates every scene. From playful drama reclining on topiary to strutting poolside, her statuesque poise is captivating.
Jimmy Choo Creative Director | Sandra Choi
Agency | The Production Club
Creative Director | Sandra Choi
Photographer | Carlijn Jacobs
BTS Photographer | Samuel Alemayhu
Models | Kendall Jenner
Stylist | Katie Burnett
Hair | Mustafa Yanaz
Makeup | Sam Visser