Jimmy Choo Holiday 2026 Ad Campaign

The “Pleasure & Joy” campaign celebrates the season through friendship, flirtation, and unapologetic glamour, placing playful storytelling alongside a collection rich in texture and ornament

Review of Jimmy Choo Holiday 2026 Ad Campaign with models Georgia May Jagger, Kit Price, Anna Lee Harrower

Jimmy Choo approaches the holiday season with a familiar proposition: getting dressed should be as enjoyable as the occasion itself. For Holiday 2026, the house introduces “Pleasure & Joy,” a video-first campaign starring British models Georgia May Jagger, Kit Price, and Anna Lee Harrower. Rather than following a conventional narrative, the trio take control of a series of playful vignettes exploring attraction, intimacy, and the small indulgences that make the season memorable. In a landscape where holiday campaigns often lean heavily on nostalgia, Jimmy Choo offers something a little more mischievous: the pleasure of dressing up with nowhere particularly important to be.

The campaign moves through moments of festive flirtation, from a game of footsie beneath the dinner table to an entanglement in holiday lights and a ride on a carousel. Feathers, crystals, ruby-red velvet, and reflective surfaces establish a sensory vocabulary that feels deliberately theatrical. The emphasis on sound and movement adds another dimension, with the suggestion of shoes against snow and light catching crystal chandeliers reinforcing the atmosphere. The protagonists are presented less as traditional models than as personalities enjoying the clothes, giving the campaign an energetic quality that supports its central theme.

That sense of indulgence carries into the collection, which embraces the boudoir-inspired details and decorative excess associated with Jimmy Choo’s more glamorous identity. Oversized bows, feathers, resin pearls, and intricate embellishments appear across footwear and accessories, balancing delicate lingerie references with more assertive proportions. The AVARA sling-back, finished with asymmetric polka-dot tulle bows, and the ruby-red FAIZ pump, with its lace-inspired construction and sculptural metal toe cap, capture the collection’s playful approach to ornament. The return of the archival 72138 sandal, previously worn by Carrie Bradshaw in Sex and the City, adds a knowing reference to the house’s place in fashion and popular culture. Its deep-purple winter bloom finish also gives the archival design a fresh seasonal identity.

Accessories extend the tactile approach. The BON BON bag receives hand-embroidered feathers and resin pearls, while the CINCH S softens its structured silhouette with leather frills. The men’s offering is comparatively restrained, with the SYD SLIPPER introducing velvet and crystal embellishment, the ELLIS LOAFER emphasizing supple construction, and the SUNNY trainer receiving individually hand-finished distressed leather. This contrast gives the collection a broader wardrobe proposition without forcing every design into the same language of excess.

The campaign’s greatest strength is its understanding that glamour need not take itself too seriously. The playful interactions give the collection a social context, suggesting that fashion is as much about the confidence and chemistry it creates as the objects themselves. However, the abundance of familiar holiday signifiers—fairy lights, carousels, velvet, and festive red—occasionally risks making the storytelling feel more decorative than distinctive. A stronger visual surprise or a more unexpected narrative turn could have given the campaign a more recognizable signature. Still, its video-first approach creates room for movement and personality, allowing the clothes to participate in the story rather than simply pose for it.

With “Pleasure & Joy,” Jimmy Choo makes a persuasive case for dressing as an act of personal enjoyment. The collection may be wrapped in feathers, bows, and crystals, but its underlying message is refreshingly uncomplicated: glamour is not something to save for a special occasion. Sometimes, the occasion is simply having a good time.