Lapierre Bringing Extensive Luxury Industry Experience to the Renown PR Firm
Laurence Lapierre is set to join KCD Paris as the Senior Vice President of Media Relations starting January 2024. Lapierre, a seasoned professional in the luxury fashion industry, brings a wealth of experience and a deep understanding of global market dynamics to her new role.
Lapierre’s career in luxury fashion communications began at Chloé, where she managed global public relations and VIP strategy. Her journey continued at Burberry, where she honed her skills over 15 years, culminating in her role as Director of Marketing and Communications for Europe. Here, she successfully led the brand strategy for the region, showcasing her ability to innovate and drive growth.
We are thrilled to have Laurence join our Paris team. Her marketing and digital experience, coupled with exceptional industry insight, will significantly benefit our clients. Her excellent management and leadership skills will be key in developing our Paris team across the Media Relations, Digital, and Creative groups, embodying the values that KCD holds dear.
– Alexis Arnault, Partner at KCD Paris
In her new position at KCD Paris, Lapierre will work closely with the senior management team and oversee various agency clients. She will also represent the European office in new business development across Media Relations, Digital, and Creative groups, leveraging her extensive network and industry expertise.