SKIMS reveals its latest innovation, the SKIMS Ultimate Bra. Venturing beyond the traditional push-up bra, the brand introduces an updated silhouette that boasts a naturally enhanced appearance, setting a new benchmark in breast definition for the contemporary woman.
After a meticulous development phase that spanned several years, SKIMS is proud to present its groundbreaking “Ultimate Bra”. This design, a fresh take on the classic push-up, promises a comprehensive breast transformation. The design process incorporated the use of 3D scans and molds taken from real women, including SKIMS’ Co-Founder and Creative Director, Kim Kardashian.
Highlighting the launch, Kim Kardashian herself passionately introduces the Ultimate Bra in a promotional video. Speaking to its standout features and benefits, she confidently showcases the product, even going topless for a brief moment to underscore its advantages and attract viewership.
Moving away from the traditional push-up bras that often used bulky foam pads which resulted in an over-lifted and unnatural appearance, the SKIMS Ultimate Bra utilizes meticulously crafted foam cushions. This ensures a gentle and naturally contoured teardrop shape.
Constructed with premium microfiber, the bra is designed for flexibility and long-wearing comfort. Its innovative bonded neckline and wings offer advanced smoothing, guaranteeing an impeccable appearance under any attire. Furthermore, its concealed underwire, cushioned with a soft brushed covering, ensures both comfort and optimal support.
Available in 10 foundational SKIMS shades, this bra caters to a diverse range of skin tones and is offered in sizes ranging from 32A to 44D.
The transformative Ultimate Bra just launched on SKIMS.com, priced at $58.
