A new chapter begins for the heritage lingerie house as it returns to private ownership under American leadership
Luxury lingerie label La Perla is entering a new phase, as it is acquired by an American entrepreneur aiming to restore the brand’s prestige and profitability. The move signals a turning point for the historic innerwear house, which has long been associated with Italian craftsmanship and sensual sophistication, yet has faced turbulence in recent years.
This transition places La Perla back into the hands of a private owner after a series of financial restructurings and shifts in corporate direction. With a legacy rooted in intimate apparel design since 1954, the brand has often walked the line between high fashion and personal luxury—serving as a symbol of refined sensuality for decades.
The acquisition marks an attempt to stabilize and reenergize La Perla, emphasizing its core identity while exploring new pathways for growth across global markets. Industry watchers will note this shift as a timely opportunity to reframe what heritage lingerie can mean in a changing cultural and retail environment—where intimacy, identity, and luxury increasingly intersect.
Under new ownership, La Perla may return to its strengths: artisanal construction, romantic aesthetics, and a distinctly European point of view—reinterpreted for a wider and more digital-forward audience. Whether this change signals a quiet rescue or the beginning of a strategic renaissance remains to be seen, but one thing is clear: the story of La Perla is far from over.
