LaQuan Smith Fall 2024 Ad Campaign

LaQuan Smith

Fall 2024 Ad Campaign

Review of LaQuan Smith Fall 2024 Ad Campaign by Stylist Carine Roitfeld and Photographer Greg Swales with model Liz Kennedy

LaQuan Smith slays New York with his new Fall 2024 campaign shot by photographer Greg Swales.

The campaign was captured at New York’s famed Park Lane Hotel – a fitting backdrop for a collection that subverts the lux codes of midtown style. Iconic stylist Carine Roitfeld makes the most of model Liz Kennedy’s long and lean form through a drapey rework of the banker suit, a voluminous faux fur coat that opens onto a slim bralette, sinuous bodycon dresses, and an outrageous tuxedo-inspired bodysuit complete with thigh-high boots.

The setting provides the perfect combination of swankiness and seduction. Whether its a hallway with a crystal chandelier, a shadowy coatroom, a mirrored elevator, or even the rooftop with a sweeping view of the city, the images playfully distort the line between camp and class.

As LaQuan Smith grows as a designer and brand, it’s exciting to see him explore more sophisticated design ideas without losing sight of the audacious sensuality and party-dress spirit with which he began. This campaign combines those perspectives, putting a subversive and slay-worthy stamp across the New York skyline.

LaQuan Smith Fall 2024 Ad Campaign

LaQuan Smith Creative Director | LaQuan Smith
Photographer | Greg Swales
Model |  Liz Kennedy
Stylist | Carine Roitfeld
Hair | Marty Harper
Makeup | Ashleigh Ciucci
Casting Director | David Chen
Production | Alexey Galetskiy Productions
Producer | Alexey Galetskiy
Location | Park Lane Hotel New York