Loewe announces Yang Mi as a new Global Brand Ambassador

Loewe announces Yang Mi as a new Global Brand Ambassador

Loewe is pleased to announce Chinese actress Yang Mi as a new Global Brand Ambassador. Known for her highly acclaimed performances in film and TV, as well as a long-time love of fashion, Yang Mi has a global following that makes her one of the most popular figures in contemporary culture. Marking her new role with Loewe, Yang Mi will be attending the house’s upcoming SS24 women’s runway show in Paris.

It’s a pleasure to welcome Yang Mi as our newest Global Brand Ambassador. We’re really proud to be working with a cultural icon who inspires so many around the world—I can’t wait to see how Yang Mi’s multifaceted talent, style, and bold spirit bring this collaboration to life.

– Creative director Jonathan Anderson

I’m so excited to join the Loewe family. Loewe has always been my favorite brand—I like how its aesthetic exudes a distinct personality, how the brand expresses itself in such an artistic way, and I really appreciate Jonathan Anderson’s commitment to craftsmanship. Together with Loewe, I look forward to creating and sharing new avant-garde ideas on fashion

– Yang Mi