The luxury house marked Spain’s second FIFA World Cup triumph as its new four-year partnership with the country’s national football teams made its debut
Loewe congratulated Spain’s men’s national football team after it secured the 2026 FIFA World Cup title, marking the nation’s second World Cup victory following an unbeaten run through the tournament. The win also marked the first major milestone in Loewe’s newly launched four-year partnership with Spain’s men’s and women’s national football teams.
Throughout the tournament, Loewe outfitted the Spanish men’s squad in a complete travel wardrobe designed by creative directors Jack McCollough and Lazaro Hernandez. The collection included tailored clothing, casual wear, footwear, and leather goods, introducing the house’s first official collaboration with Spain’s national football teams as part of a long-term partnership.
Founded in Madrid in 1846, Loewe has consistently explored Spanish identity through craftsmanship, culture, and design. As the house celebrates its 180th anniversary this year, the partnership signals an expansion of that narrative into sport, aligning the brand with a new generation of athletes representing Spain on the global stage.
The collaboration reflects the growing convergence between luxury fashion and elite sport, as brands increasingly use long-term partnerships with national teams and international competitions to reinforce cultural relevance, national identity, and global visibility.
