Expanded From the Brand’s Wool Garments to Include the André Linen Shirt, the Traceability Program is Supported by Blockchain Technology
Loro Piana has expanded its traceability service to include linen garments, beginning with its signature André shirt. This service, initially launched last year for the brand’s The Gift of Kings wool garments, allows customers to trace the journey of the linen André shirt from the field to the finished garment.
The traceability feature is powered by a digital certificate registered on the Aura Blockchain Consortium platform. By scanning the QR code attached to the garment, customers can access detailed information about each step of the production process, including the location and year of production. This information is stored on the Aura Blockchain Consortium platform, ensuring decentralization and immutability.
Aura Blockchain Consortium was established in 2021 by leading luxury groups joining forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. Aura Blockchain Consortium is a non-profit association based in Switzerland with the purpose to promote socially responsible, sustainable, and customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies.
