Loro Piana News 2024

Loro Piana Launches New Candle Collection Inspired by Luxury Fabrics

Three Fragrances Reflect the Maison’s Textiles and Craftsmanship

Loro Piana has introduced three scented candles — Mystic Fleece, Cashfur Cloud, and Smoky Tweed — designed to translate the textures of its luxury fabrics into fragrance. The collection draws from materials such as Vicuña, Cashfur, and fine wool, offering a sensory interpretation of the brand’s craftsmanship and textile heritage.

Mystic Fleece contains milky incense notes, reflecting the rituals of sourcing rare Vicuña fibre. Cashfur Cloud features fresh notes of cypress and violet, conveying the warmth of Cashfur. Smoky Tweed captures an earthy, smoky scent reminiscent of rain-soaked soil, referencing the natural qualities of the Maison’s wool.

Each candle uses a pure cotton wick for a clean burn, emitting only vapor. The wooden containers are shaped to resemble fibre bales, honoring Loro Piana’s textile tradition. Each scent pairs with a specific wood: mahogany for Mystic Fleece, white maple for Cashfur Cloud, and walnut for Smoky Tweed.

The candles will be available in select Loro Piana boutiques worldwide starting December 13.