Louis Vuitton

Sunglasses Summer 2021 Ad Campaign

Review of Louis Vuitton Sunglasses Summer 2021 Ad Campaign by Photographer Julien Martinez Leclerc with models Z

Louis Vuitton invites three international talents to embody the styles of the house’s new sunglasses collection, captured in bright portraits by photographer Julien Martinez Leclerc.

The campaign stars Belgian-Congolese singer-songwriter Lous & the Yakuza, American actress Chloë Grace Moretz, and South Korean singer-songwriter Somi. Each woman wears a different style, and Leclerc photographs them in straightforward, brightly-lit portraits that let the conversation between their unique personalities and the designs shine through. Understated yet thoughtful styling helps to emphasize each sense of character.

Simple yet striking and effective, the campaign smartly draws its strength from the international prestige of its talents. With stars and styles like these, all that’s left to do is point the camera.

Photographer | Julien Martinez Leclerc
Talents | Lous & the Yakuza, Chloë Grace Moretz, & Somi
Stylist | Elodie David Touboul