Pharrell Williams’ second Men’s Trunk Edition features ambassador Callum Turner in a campaign photographed by Gregory Harris in New York City
Louis Vuitton has unveiled its Spring 2027 Men’s Trunk Campaign, the second edition of the house’s Trunk collection designed by Men’s Creative Director Pharrell Williams. Starring Louis Vuitton ambassador Callum Turner and photographed by Gregory Harris in New York City, the campaign presents a wardrobe centered on refined menswear essentials, elevated materials and a balance of traditional tailoring and contemporary comfort.
The campaign unfolds through a series of cinematic portraits and a short film following a business traveler during moments of leisure. Turner is shown playing chess, reading the news, relaxing with his dog, taking afternoon tea, practicing his golf putt and freshening up. The scenes frame the collection around the rituals of travel and the transition between professional obligations and personal time.
Photographed close-up on film, the imagery emphasizes the garments’ construction and fabric choices. Minimal branding, including Louis Vuitton’s signature VVN tabs, keeps the focus on material and detail. The collection includes classic shirts, slacks and jackets in cotton-silk poplin, double-face cashmere-vicuña and indigo-washed cotton-cashmere denim, offering alternatives to conventional workwear through a more tailored and tactile approach.
The collection reflects Williams’ continued development of Louis Vuitton menswear, using the Trunk Edition format to explore a considered wardrobe built around versatility and individual expression. Its emphasis on understated branding and fabric quality places the offering within the house’s broader positioning at the intersection of travel, craftsmanship and contemporary luxury.
The Spring 2027 Men’s Trunk Collection became available worldwide in Louis Vuitton stores and online on September 24, ahead of the campaign announcement on October 14, 2026.
