Review of Ludovic de Saint Sernin Fall 2024 Fashion Show
By Mackenzie Richard
THE WOW FACTOR
THE ENGAGEMENT FACTOR
THE RETAIL READINESS
THE THEME Ludovic de Saint Sernin’s decision to showcase his collection in New York, deviating from his usual Parisian scene, was driven by his admiration for none other than Robert Mapplethorpe. He explains in an exclusive interview with the impression back stage, “Mapplethorpe has been my hero since I can remember. His story inspired me profoundly, instilling in me the courage to start my brand and tell my own story, hoping to touch people just as he did. Collaborating with the Mapplethorpe Foundation felt like working alongside him, a privilege that’s deeply personal to me.”
The essence of the collection goes beyond Mapplethorpe’s photographs; it’s about bringing the personalities within those frames to life, creating a contemporary community reflective of Mapplethorpe’s spirit. De Saint Sernin adds, “It was about envisioning what Mapplethorpe might be creating if he were alive today, at my age. His relevance is timeless.”
Saint Sernin’s collection in New York stands as a poignant homage to Robert Mapplethorpe, seamlessly blending the late artist’s aesthetic with the designer’s unique vision.
The collection resonates with a palpable sense of sexuality and artistry, striking a delicate balance that feels both innovative and respectful of Mapplethorpe’s legacy.
The garments speak volumes about the synergy between de Saint Sernin’s design ethos and Mapplethorpe’s artistic sensibility. There’s a natural, organic feel to the way the collection references Mapplethorpe, avoiding the pitfalls of forced or unclear inspirations that often plague other fashion houses. De Saint Sernin remains true to his own essence while effectively channeling the spirit of Mapplethorpe, creating a collection that feels both fresh and familiar.
This collection is poised to make a significant impact, not just on the runway but in stores as well. Its commercial viability is evident, with designs that are likely to translate well across both print and digital platforms. The interplay of sexuality and artistry is handled with a finesse that is rare in the fashion world, likely to attract a wide range of consumers.
THE BUZZWORDS Reverence, Community, Artistry & (of course) Sexuality
Look # 28 It’s a striking piece, that beautifully marries modern sensibility with timeless appeal. The vibrant red hue exudes confidence and boldness while the tailored fit elegantly accentuates the body’s contours, offering a sophisticated silhouette.
What sets this jacket apart is its ability to exude sexiness without relying on revealing design elements. The allure comes from its impeccable fit and the way it moves with the wearer, suggesting an understated, yet undeniable, sensuality.
Like much of the collection, it’s a testament to the idea that true style and sexiness come from confidence and the art of subtlety.
THE ON-BRAND FACTOR
THE BRAND EVOLUTION
Commercial Viability: The collection balances artistic expression with marketability, appealing to a wide consumer base.
Artistic Integration: The designs display a deep understanding and integration of Mapplethorpe’s aesthetic, offering a unique artistic perspective.
Timeless Appeal: The designs showcase a timeless quality, bridging past and present through fashion.
One-Time Showcase in New York: It’s quite disappointing that Ludovic de Saint Sernin is unlikely to show in New York again for some time. His show was a notable highlight of this fashion week, and his absence will be felt.
Mapplethorpe has been my hero since I can remember. His story inspired me profoundly, instilling in me the courage to start my brand and tell my own story, hoping to touch people just as he did. Collaborating with the Mapplethorpe Foundation felt like working alongside him, a privilege that’s deeply personal to me.
– Ludovic de Saint Sernin
THE WRAP UP
Ludovic de Saint Sernin’s tribute to Robert Mapplethorpe is not just a fashion statement, but a celebration of the enduring influence of an iconic artist. The collection is a testament to the idea that true artistry transcends time and medium, and in this case, it has found a new expression on the runway. It’s a collection that, one could argue, would have made Mapplethorpe proud.