Relo Metrics Highlights the Social Media Impact of LVMH at Paris 2024 Olympics
The first results are in for the social media impact of the Paris 2024 Olympics, with LVMH – the event’s official “Premium Partner” – emerging as the clear winner. According to Relo Metrics, a sports marketing measurement company that uses AI for data analytics, LVMH generated 17 times more value than its average content on social media throughout the year.
In Olympic terms, LVMH won gold, while Ralph Lauren took silver and Lululemon claimed bronze in the social media sweepstakes, as per Relo’s rankings.
During the Paris 2024 Olympics, social media posts that linked a brand and a national team performed significantly better than brand-only content, with LVMH further benefiting from its association with Team France, which has a strong presence on TikTok.
Ralph Lauren’s partnership with Team USA led to the highest number of posts in a well-coordinated marketing campaign, according to Relo. On the other hand, Lululemon’s partnership with Team Canada included a retail collection as part of their second Olympic collaboration.
Relo Metrics CEO Jay Prasad emphasized the impact of fashion brands connecting with fans through social media during the Olympics, referring to it as the “summer of the well-dressed athlete.”
Relo evaluated the top 10 countries participating in the games with an official outfitter, considering brand and team posts across all social media platforms from July 1 to Tuesday. The Paris 2024 Paralympic Games are scheduled to run from August 28 to September 8.