Mango

Summer 2022 Ad Campaign

Review of Mango Summer 2022 Ad Campaign by Photographer Eddie Wrey with models Blesnya Minher, Dorit Revelis, Kaya Wilkins, Kit Butler, Alice Brambilla, Louis Baines and Carlo Andrea Bresciani

by Aidel Townsley

With the help of Photographer Eddie Wrey, Mango launches their “Together Sounds Better” campaign for Summer 2022. The campaign is a sunshine filled rendezvous to an Italian escape, filled with friendship, patterns, and music, specifically the sounds of Yo Quiero Verte Danzar by Franco Battiato. 

The shimmer of vibrations and the addictive beat of joyousness connects the models who zoom on a dirt road towards a summer of possibility and celebration.  Quiet moments of peaceful collectedness give way to easy movements of kinship and affection. The flashing stills and sped up shots give a dream like quality to the hazy and lazy summer days, quickly turning into raucous and refreshing nights. 

The garments inspire relaxed elegance and a casual vibrancy with a comfortable quality. Vibrant prints and puffed sleeves show a creative yet classically Mediterranean influence, at home in the Italian setting. Dresses are the primary outfit of choice but crochet tank tops and bucket hats add a youthful and trendy quality, in line with the brands focus on the contemporary. 

Images of swimsuits worn as bodysuits or tops, and a shot in which model Kaya Wilkins has her hair wrapped up in a towel, makes the transition from swimming and leisure to fashion and nightlife both accessible and desirable. This makes sense for a campaign all about how music and friendship transcends setting, allowing you to share your heart with the people who matter most.

Photographer | Eddie Wrey 
Video | Bandidos
Models | Blesnya Minher, Dorit Revelis, Kaya Wilkins, Kit Butler, Alice Brambilla, Louis Baines and Carlo Andrea Bresciani
Stylist | Elodie David-Touboul 
Hair | Cim Mahony 
Makeup | Egon Crivillers