Review of Marni ‘At Home’ Fall 2021 Ad Campaign by Photographer Boris Camaca with models Samira Warsame, Thélia, Xavier, Dourane, and Yasmin Eadala
Like the plaid pieces it highlights, Marni’s new Fall 2021 campaign interweaves individual lives for a colorful tapestry of solitude and togetherness. The campaign was photographed by Boris Camaca with styling by Juan Corrales.
The campaign follows wandering souls through the streets and interiors of a wistful Paris. Eclectically styled in the Fall collection’s wool plaids, tartans, and stripes, they interweave through moments of togetherness and friendship, then move off in their own directions once again. The moments of touch and the idea of tactility they suggest work nicely with the collection’s material softness.
Sometimes alone but never lonely, these characters could be seen as uplifting archetypes for the collective state of emotional progress and reemergence after a long time spent away from other people.
As they move through their different communities and chosen families, but always staying with themselves, they teach us that solitude and togetherness may be two sides of the same coin.
With its very loose sense of narrative and its surreal abstractness, the campaign demands patience of its viewer; there is nothing obvious here on the surface – except for lots of plaid. The imagery is not particularly slick, immediate, or commercial. But if we can stick with it and let ourselves be taken over by the unique mood of the images, we find an intriguing meditation on solitude and togetherness that invites us to reflect on and create our own interpretations of our experience, and helps us to recognize life’s rhythm of moments of touch and moments of in-between.
Marni Creative Director | Francesco Risso Photographer | Boris Camaca Models | Samira Warsame, Thélia, Xavier, Dourane, and Yasmin Eadala Stylist | Juan Corrales Photographer Assistant | Oriane Robaldo Stylist Assistant | Gabi
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images