Review of Marni ‘At Home’ Fall 2021 Ad Campaign by Photographer Boris Camaca with models Samira Warsame, Thélia, Xavier, Dourane, and Yasmin Eadala
Like the plaid pieces it highlights, Marni’s new Fall 2021 campaign interweaves individual lives for a colorful tapestry of solitude and togetherness. The campaign was photographed by Boris Camaca with styling by Juan Corrales.
The campaign follows wandering souls through the streets and interiors of a wistful Paris. Eclectically styled in the Fall collection’s wool plaids, tartans, and stripes, they interweave through moments of togetherness and friendship, then move off in their own directions once again. The moments of touch and the idea of tactility they suggest work nicely with the collection’s material softness.
Sometimes alone but never lonely, these characters could be seen as uplifting archetypes for the collective state of emotional progress and reemergence after a long time spent away from other people.
As they move through their different communities and chosen families, but always staying with themselves, they teach us that solitude and togetherness may be two sides of the same coin.
With its very loose sense of narrative and its surreal abstractness, the campaign demands patience of its viewer; there is nothing obvious here on the surface – except for lots of plaid. The imagery is not particularly slick, immediate, or commercial. But if we can stick with it and let ourselves be taken over by the unique mood of the images, we find an intriguing meditation on solitude and togetherness that invites us to reflect on and create our own interpretations of our experience, and helps us to recognize life’s rhythm of moments of touch and moments of in-between.
Marni Creative Director | Francesco Risso
Photographer | Boris Camaca
Models | Samira Warsame, Thélia, Xavier, Dourane, and Yasmin Eadala
Stylist | Juan Corrales
Photographer Assistant | Oriane Robaldo
Stylist Assistant | Gabi