Bugs Bunny and the Gang Illuminate the Playful, Grunge-Inspired Capsule Collection
Max&Co. has launched a special capsule in collaboration with the iconic Looney Tunes. The playful youngest sibling of the Max Mara brand group teamed up with Bugs Bunny, Sylvester, Road Runner, Wile E. Coyote, and Marvin the Martian, who appear across a fall edit of ready-to-wear and accessories.
If you lived through the early 90s or have done much thrifting, you know that denim shirts and jackets with embroidered Looney Toons characters were a staple of the era, and the collection pays homage to the style of the era, revitalizing a playful grunge aesthetic.
The launch is celebrated with a campaign that sees its human friends joined by cartoon pals as they embark on a music-filled road trip to put on a concert in upstate New York.