Michael Kors is excited to share an inside look at the brand’s recent Jet Set Sanya experience as the first global brand activation since China opened its borders. Held in Sanya, a resort destination on China’s Hainan Island, the two-day extravaganza channeled the brand’s iconic jet set sensibility as it brought guests on a chic and dazzling excursion to sun, sand and sea.
Hosted at the Park Hyatt Sanya, the Jet Set Sanya experience immersed friends of the brand in the full world of Michael Kors. Upon arrival, guests including Bling Empire: New York’s Tina Leung, influencer Tamara Kalinic, and model He Cong and more were welcomed to the destination with a sunset “cocktail hour in the sky” at the resort’s elevated infinity pool, where a Jet Set bar designed to resemble a chic airport lounge served custom cocktails. The brand took the opportunity to celebrate its newest Global Brand Ambassador, actress Shu Qi, who made a grand entrance to the surprise and delight of the 100+ guests, including Greater China Brand Ambassador Feifei Wang and China Brand Ambassador Bai Lu.
Day two of the experience brought the Spring 2023 MICHAEL Michael Kors campaign to life with a pop-up in one of the resort’s private pool villas, where a curated assortment of spring product was available to shop via Douyin and Red social channels.
