Milan and Paris Spring 2021 Menswear fashion shows have solidified their directions today as both fashion weeks announced digital showcases in July. Milan announced the first Milano Digital Fashion Week – July Issue, an event from July 14th to July 17th to promote both men’s and women’s collections. Hours later France announced it would move ahead of Milan by one week, with a Paris Fashion Week online event dedicated to the presentation of Menswear Spring/Summer 2021 collections from July 9th to July 13th, 2020.
The Fédération de la Haute Couture et de la Mode is organizing the Paris Fashion Week online event, which will be structured around a dedicated platform with the principles of the official calendar maintained. Each fashion house will be represented in the form of a creative film/video, and additional content will be included in an editorialized section of the platform. All will be shared on the main international media networks as well. Additionally Sphere, a showroom dedicated to emerging men’s brands, will take the form of a virtual showroom. The entire event, intended for professionals, will be made available to a wide audience.
Camera Nazionale della Moda Italiana (CNMI) will be presenting the Milano Digital Fashion Week – July Issue, on a digital calendar focused on Spring/Summer 2021 men’s collections together with Spring/Summer 2021 men’s and women’s pre-collections.
The initiative follows the success of CNMI’s “China, we are with you” project, which in February 2020, in response to the absence from Milan of buyers and media from the Chinese market who were particularly strategically important, enabled over 25 million people to virtually attend activities of the Fall/Winter 2021 Milan Women’s Fashion Week, thus launching the first digital version of a fashion week.
Camera Nazionale della Moda Italiana will be proposing a digital platform featuring photographic and video content, interviews, backstage access to creative moments, plus alternative and unique viewpoints, all organized in a calendar with slots for each brand with the aim of creating a rich and varied palimpsest of use for all operators in the industry. The calendar will also feature content such as webinars on themes of special interest to operators in the sector (accreditation required), live streaming of keynotes by important figures in the fashion system, and moments of entertainment including live performances.
CNMI will also be funding the production of digital content for emerging brands, in line with the various assistance provided in previous events, to help support these younger brands; CNMI stated that this is “…more important than ever in times of economic crisis like the present.”
Parallel to the presentations of collections at the Milano Digital Fashion Week, there will be a section of the platform specially dedicated to showrooms, as an instrument for the sales campaign phase addressing international buyers. This section will enable showrooms, approved by CNMI, to present their brands with photos and videos of collections and the relative contacts. CNMI has stated that their objective is to create a proposal that caters to the big-name Made in Italy brands, while also supporting the new generation of designers.
“Our development of a Digital Fashion Week is a concrete response to the situation we are facing, as it enables us to continue along the path we chose in February with our “China, we are with you” initiative,” commented Carlo Capasa, president of Camera Nazionale della Moda Italiana. “In this time of adversity, it is vital to enable all the companies to present their Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections during the Digital Fashion Week in July.”
Our objective is both to support the restart of the entire fashion industry and to reach out to the media, buyers and the entire fashion community with a huge array of content designed for all the players in the system. For us, in this initiative, it’s an important result to be bringing together for the first time also a section dedicated exclusively to supporting showrooms and buyers.”
— Carlo Capasa, President of Camera Nazionaledella Moda Italiana
The Milano Digital Fashion Week can be seen on the digital channels of Camera Nazionale della Moda Italiana (cameramoda.it, Instagram, Twitter, Facebook, Linkedin, Weibo, and Youtube).
CNMI will also be implementing a network of wide-reaching web platforms, as well as collaborating with major newspapers and magazines, social media, and influencers to amplify the content, especially in the main strategic markets.