Neiman Marcus embarks for adventure with its Holiday 2023 campaign, a magically adventurous narrative directed by image-making duo Scandebergs.
Building on the themes of exploration and Americana that characterized the retailer’s revitalized Fall 2023 campaign, the Holiday campaign explores a narrative of luxury travel and discovery. The lushly detailed imagery guides us through Neiman’s Express, where beautifully appointed train cars stand in for the store’s departments and giftable discoveries abound. Theatrical, retro-inspired set design and production tricks bring the story to life while maintaining an element of elusive fantasy.
The styling and curatorial teams have done impressive work to feature an expansive and elegant selection of pieces from today’s leading luxury brands, creating tons of gift selections without overwhelming the visual narrative.
Continuing to guide Neiman Marcus’ iconic character of luxury magic in creative new directions, the campaign nicely balances the indulgence of holiday gifting with a cool and clear spirit of adventure.
Director | Scandebergs Art Direction | Tim Flannery, Nic Burdekin, Lucas Lefler Models | Jessica Stam, Kerolyn Soares, Paco Dique, and Matthew Bell Stylist | Ola Ebiti Production | Henstooth Production
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