Legal Battle Over ‘Dad-Star’ Sneaker Highlights Design Similarities with Iconic 990 Series
New Balance Takes Legal Action Against Golden Goose for Alleged ‘Dad Shoe’ Infringement
New Balance is suing luxury brand Golden Goose, claiming that the latter’s Dad-Star sneaker violates the trade dress of its iconic 990 series. Filed last week in a Massachusetts district court, the suit argues that Golden Goose’s design creates consumer confusion by mimicking the aesthetic elements of the 990 line, including its signature grey shades. The lawsuit aims to halt the sale and advertisement of Golden Goose’s Dad-Star sneakers and seeks compensation for profits made from the alleged copycat design. While New Balance’s 990 models retail for approximately $200, the contentious Dad-Star shoe is priced at $625.
