For NOAH’s FW23 collaboration with the Cure, they produced a collection channeling the band’s endless well of creativity and artistic expression. In the spirit of classic tour merch and fan customization, NOAH tapped artist Perla Haney-Jardine to recut, resew, and recontextualize the collection to her vision. The resulting pieces are not only unique 1/1s, but also amazing examples of the underlying individualistic spirit that NOAH strives to inspire in every person who wears their clothes.
