Pietro Beccari portrait
Pietro Beccari receives Italy award

Pietro Beccari To Be Awarded Cavaliere Del Lavoro By The President Of Italy

Pietro Beccari to Receive Prestigious Italian Honor

Pietro Beccari, the Chairman and CEO of Louis Vuitton, is set to be awarded the Cavaliere del Lavoro – a significant honor in Italy – by President Sergio Mattarella. Beccari, known for his hard work, has also held top positions at Fendi and Dior, both brands under the LVMH group. The award ceremony will take place in Rome this fall at the Quirinale presidential palace.

Expressing his gratitude, Beccari stated, “I am incredibly honored and proud of this prestigious recognition. I would like to express my gratitude to the President of the Republic, Sergio Mattarella; to the Federazione Nazionale dei Cavalieri del Lavoro; to Bernard Arnault and the LVMH Group for their constant support, and last but not least, to my family, always by my side in my every professional and personal achievement.”

Pietro Beccari, the Chairman & CEO of Louis Vuitton

Beccari took on the role of Chairman and CEO of Louis Vuitton in February 2023, returning to the brand after a decade. His previous stint at Vuitton from 2006 to 2012 saw him spearhead initiatives like the Core Values campaign and the focus on Italian heritage. Notably, he was instrumental in the expansion of the Louis Vuitton atelier in Fiesso d’Artico in 2010.

With over a year and a half at Louis Vuitton, Beccari oversees a workforce of more than 38,000 employees globally, including 1,800 in Italy. Known for his respect for brand values and heritage, Beccari has made key decisions like appointing Pharrell Williams as Men’s Creative Director and renewing Nicolas Ghesquière’s contract as Artistic Director of Women’s Collections.

Under his leadership, Louis Vuitton has seen milestones like the first-ever fashion show in Italy, the revival of Core Values campaigns, and the return of the Louis Vuitton Cup. Louis Vuitton emphasized Beccari’s focus on teamwork and community-building as key to the brand’s success.