Pinko "Neverland" Spring 2023 Ad Campaign Review

Review of Pinko “Neverland” Spring 2023 Ad Campaign by Art Director Riccardo Ruini and Photographer Brianna Capozzi with model Irina Shayk

Pinko hits the beach with its new Spring 2023 campaign by art director Riccardo Ruini and photographer Brianna Capozzi.

While the campaign’s title, “Neverland,” might suggest a world of imagination and fantasy, the actual imagery ends up feeling like a pretty standard beachfront campaign that gets slightly elevated via the use of some digital video editing. As Irina Shayk poses on warm sands with the ocean stretched out endlessly behind her, digital manipulation produces a mirror effect, kaleidoscopically doubling her movements. It’s an effect we’re all familiar with, but combined with Shayk’s poised movements and the collection’s intricate prints, it does work to create a sort of psychedelic fashion fantasy.

While the imagery isn’t as imaginative as the campaign’s title had us hoping for – especially as a follow-up to Pinko’s excellent Spring 2022 campaign, which also starred Irina Shayk – it’s still a strong showcase for a few bold designs and the spirit of summertime fantasy behind them.