Livio Facchini joins the agency as Image and Creative Director while Florian Cros is named PR Director
PR YOU has announced the integration of creative image agency Public Image PR, marking a new phase in the development of the communications firm founded by Juan Priou in 2022. The move, which the companies describe as an integration rather than a purchase, will combine Public Image PR’s expertise and client portfolio with PR YOU’s existing operations. The process will be completed in September 2026.
Founded by Livio Facchini in 1998, Public Image PR established itself as a communications agency focused on emerging French and international fashion talent. Over nearly three decades, the agency worked with designers during the early stages of their careers, including Simon Porte Jacquemus, Lou de Bétoly, Egonlab, and Hed Mayner.
“I started my very first fashion job at Public Image PR, with Livio. Working in other offices until creating my own, we never broke our contact and kept supporting young talents. With the opening of PR YOU, our agencies were collaborating on a very regular basis: brand strategy, event; green consulting. Integrating Public Image PR at PR YOU is a new step in our common wish to make emerging and dedicated creators shine, while allowing Livio to bring us his legacy of more than 30 years,” said Juan Priou.
Public Image PR will continue operating under its own identity during a transitional period before being fully incorporated into the PR YOU brand. The integration is intended to add institutional and media relations capabilities for designers while expanding the agency’s existing services. PR YOU has positioned itself as a multidisciplinary consultancy, offering communications, brand positioning, market analysis, commercial development support, and marketing strategy alongside traditional public relations activities. The agency also plans to continue its focus on influencer relations, VIP dressing, and social media strategy.
“The legacy of Public Image PR, a pioneer in designer fashion since the late 90s, will be integrated into PR YOU to bring even cooler, even more cutting-edge brands. Zana Bayne, Transe Paris, and Senhsucht Atelier are long-standing partners who will benefit from this collaboration while fueling the creative energy of PR YOU,” said Livio Facchini.
Following the integration, Juan Priou will remain Global CEO of both PR YOU and PR YOU PRODUCTION. Facchini will join PR YOU as Image and Creative Director, while retaining no ownership stake in the company. Born in Italy and educated at DAMS in Bologna, Facchini moved to Paris in the early 1990s before establishing Public Image PR in the Marais district. Meanwhile, Florian Cros, who joined PR YOU during its launch in 2022, has been appointed PR Director.
The announcement follows the creation of PR YOU PRODUCTION in May 2026, a sister agency focused on events, image production, and fashion shows. Co-founder Léo Rouault oversees artistic direction and art buying projects tailored to client production needs.
Looking ahead, PR YOU said it plans to continue expanding its support of emerging and socially engaged creative talent. The agency is also exploring opportunities in Latin America, including a potential future office in Medellín, Colombia.