Prada Takes Over Saks Fifth Avenue Windows

Saks’ Historic Fifth Avenue Windows Celebrate Prada Through the Rest of April

Prada has announced that Saks Fifth Avenue New York will dedicate its six historic 5th Avenue windows to the Prada May Issue 2024 women’s and men’s collections.

The installation concept includes a set-up that is inspired by bright flowery meadows, which cover all surfaces of the windows and interior spaces. The product selection is displayed in the center of the spaces on wooden tables and wicker seats of varying sizes. Bright yellow triangular logos dominate the scene, on graphic light backdrops.

Saks Fifth Avenue will dedicate its 5th Avenue windows to Prada starting from April 18 through May 1.