Review of Proenza Schouler Pre-Fall 2022 Ad Campaign by Photographer Thistle Brown with models Lexi Boling
by Aidel Townsley
Proenza Schouler launches their White Label collection with a campaign featuring model Lexi Boling, photographed by Thistle Brown. The collection, meant to be a mix of high-end and everyday wear, that founders Jack McCollough and Lazaro Hernandez call “relevant to the way people dress today,” embodies laid-back yet distinctively meticulous attitude.
Model Lexi Bolinge lounges on a wrinkled cotton bedding and sofa chair, perhaps inspiration for the ruffles of the dress and the pleats of the matching set featured. Bare-faced makeup by Ayaka Nihei combined with slick-backed hair by stylist Matt Benns mixes to the tune of upscale lazy chic. The campaign is minamilistic and bold.
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![Proenza Schouler Pre-Fall 2022 Ad Campaign](https://theimpression.com/wp-content/uploads/2022/06/proenza-schoulerpre-fall-2022-ad-campaign-the-impression-001.jpeg)
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Photographer | Thistle Brown
Models | Lexi Bolinge
Hair | Matt Benns
Makeup | Ayaka Nihei
Casting Director | Rachel Chandler
Designer | Jack McCollough + Lazaro Hernandez
Set Designer | Eric Mestman