Rains

Spring 2023 Ad Campaign

Review of Rains Spring 2023 Ad Campaign by Photographer Josie Hall with models Lazar Dedic, Mahamadou Diaoune

Rains offers a stylish look at its new offerings for Spring 2023 with a campaign shot by photographer Josie Hall.

The slick and simple campaign puts a focus on the Copenhagen-based brand’s distinctive take on weather-ready outerwear with an elevated edge. Layered styling reveals unexpected expressive possibilities behind the categories of technical wear and Scandinavian minimalism, while backdrops of aqua and cloud abstractly suggest the outdoor conditions for which Rains is geared. Seen through Hall’s energetic and composed lens, it all comes together to create a focused statement of go-anywhere cool.


Photographer | Josie Hall
Models | Lazar Dedic, Mahamadou Diaoune
Stylist | Jack Collins
Hair | Kim Rance
Makeup | Trine Skjøth


Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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