Ralph Lauren‘s Pink Pony Initiative is the Company’s philanthropic program dedicated to cancer care, founded in 2000. The initiative launched a multilayered marketing campaign titled “More Conversations, More Love” to celebrate Pink Pony Initiative’s 20th anniversary. The campaign highlights a diverse and influential cast – each sharing their journey through cancer to spark a dialogue about healing, hope, survivorship, and how love is a universal language.
“When someone we love has cancer, we are all affected—husbands, wives, mothers and fathers, sisters, brothers, and friends. This is our effort in the fight against cancer.”
This eclectic group features over 30 personalities from around the world, including Director of the Boston University Antiracist Research Center and New York Times #1 bestselling author of How To Be An Antiracist Dr. Ibram X. Kendi; Black, queer, non-binary femme, sexuality educator Ericka Hart; former Maryland gubernatorial and Congressional candidate Maya Rockeymoore Cummings; environmental activist Nalleli Cobo; LGBTQ advocate Dr. Elizabeth Lorde-Rollins; and five-time Olympic gold medalist Nathan Adrian. International personalities include Chinese singer and songwriter G.E.M, a Korean actress and singer Krystal Jung, Australian singer and songwriter Delta Goodrem, and British author Deborah James.
Ralph Lauren Fragrances will introduce ‘Romance’ Pink Pony Edition, a new limited-edition fragrance in honor of the initiative’s 20th anniversary. Ralph Lauren Fragrances will also partner with the florist, Lewis Miller of Lewis Miller Design to bring his iconic ‘Flower Flash’ installations to the streets of New York throughout October.
The 2020 Pink Pony apparel collection comprises an assortment of updated Polo icons. The “Love Language” tee takes center stage in the campaign and is available in 20 different languages. The Collection will be available globally in September in select retail stores and on RalphLauren.com.
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