In Addition to the Opening and Closing Ceremony Uniforms, the Brand Will Host Special Activations in Paris
Ralph Lauren has unveiled the official uniforms for Team USA’s Opening and Closing Ceremony Parades at the upcoming Olympic and Paralympic Games Paris 2024. This marks the ninth consecutive occasion that Ralph Lauren has been chosen to outfit Team USA, dressing some of the nation’s premier athletes. The new uniforms are designed to merge the timeless elegance of sport with contemporary fashion innovation, aiming to showcase a classic American style on a global platform.
The uniforms and a broader collection of Team USA apparel and accessories were also made available for the public to shop starting today. These items can be purchased online at RalphLauren.com and TeamUSAShop.com, as well as at select retail locations in the United States and France.
The Opening Ceremony uniform features a single-breasted wool blazer, a striped oxford shirt, and tapered jeans, paired with classic suede shoes. The Closing Ceremony outfit includes a sporty moto-style jacket with white denim and a Polo shirt customizable through Ralph Lauren’s Create Your Own program. Each piece is manufactured in the United States, with materials including recycled polyester and USA-grown wool certified by the Responsible Wool Standard.
In addition to the uniforms, Ralph Lauren is collaborating with a diverse group of athletes across various Olympic and Paralympic sports. These athletes, including well-known names such as swimmers Katie Ledecky and Bobby Finke, gymnast Shilese Jones, and triathlete Melissa Stockwell, will serve as brand ambassadors during the Paris 2024 Games.
Moreover, the Ralph Lauren Team USA commemorative Villagewear collection features the brand’s first-ever 100% Recycled Cotton Polo Shirt, using NFW CLARUS® technology.
Ralph Lauren has planned a series of events and activations in Paris and around the world to celebrate the Games. These include redesigned facades at their flagship locations and a special menu at Ralph’s restaurant in Paris, located within a restored 17th-century townhouse. The brand will also host a pop-up of Ralph’s Coffee at the Team USA House in the iconic Palais Brongniart, offering an immersive retail experience and serving special blends of coffee, teas, and desserts.
